FERRERO Ü-Node

Modular toy system concept of multiple Kinder Surprise capsules

Approximate annual production 1.2 billion units

The yellow capsules have a very short life cycle, mostly they are carelessly thrown away after opening.
All child-oriented products have an educational value.
So the indirect message for children here: the plastic packaging is useless, you can simply throw it away.

Play it not waste it

A series of play tests in kindergarten has shown that children do not pay attention to the capsule, in fact they lose all interest in it after opening.
But if you focus their attention on the capsule as a toy, they try to interact with it by combining and connecting capsules with each other and integrate it into the game.

Packaging becomes a modular toy system

The vision behind is to increase the educational value of Kinder Surprise through new packaging and play concepts.
Sustainability is also communicated indirectly in a playful way.

Ü-Node

New capsule still contains a toy inside, but also allows up to six more capsules to be attached to itself.
Kid is excited not only about the toy inside, but also about another building block for his Ferrero building set.
The modularity of the system offers many possibilities for further components and play sets.

Win-Win Solution

The capsule transformation into a building block brings ecological, educational as well as economic benefits for Ferrero.
Decreasing plastic waste and at the same time increasing sales.
The more capsules you have, the more complex and interesting the constructions are.
Example of packaging with a set of 20 Kinder Surprises.